Main Image:

Client:

Warner Bros. Records Date of Completion:

2006-03-10 URL:

sxsw.warnerreprise.com Client's needs:

Warner Brothers Records wanted a site built to promote their South by South West event in Texas.

The goal of the site is to promote the artists and bands performing for their show at South by South West. In addition to promoting their artists, it was important for the site to retain the look and feel of all promotional materials that were being used for this special event -- The specific theme for this event being "Sideshow".

Unique Challenge:

As a promotional tool to help promote the artists, this site required the ability for the public to have access to a full playlist of songs by all of the artists and bands performing.

This required that the site have a global playlist that was accessible throughout the entire site as well as individual playlists for each artist or band. Through the development of a flash-based mp3 player, the Raincity team was able to achieve this.

Post-Mortem:

The site was completed on time and within budget. The client was very impressed with our work process and ability to convey their message and brand on the web.

Most of the main artwork was provided by Warner Brothers Records, but required design and graphics that matched closely with the look, feel and textures of the original artwork. The layout, design and graphics were developed by Boris Chow and the implementation and functionality of the site was directed by Mark Yuasa.