ideas

Perhaps question blog is the wrong phrase, but it's as close a description as any at this point. While attending Gnomedex, I talked about the Three P's of interacting with Bloggers.

When I left the main session room, I bumped into Chris Aarons and Geoff Nelson from AMD. We proceeded to have a long discussion about how large corporations can interact with the blogosphere, especially given the spec of "a modern, Internet age chip company constrained by an old school legal department".

We actually spent some time kicking around basic concepts and terminology, like "what is a corporate blog?". One view was that it had to be executive level commentary to be a "corporate" blog...and that sort of pre-digested, high level content was in fact less useful than a more personal tone.

Bryght's corporate blog (which is what you're reading right now, at least my corner of it) is simply the sum of all of the team's posts. There is no on-message vs. off-message, and really no constraints. We all have personal blogs (as well as a few other places we put content), so we tend to post technology or business items that are more closely related with Bryght here. But a lot of the time there is great relevant content that doesn't end up here :)