Designed for Campaigns

No matter which side of the USA/Canada border you live on, it's impossible to ignore the political campaigns in full swing. Regardless of your leanings, no doubt the campaigns with polished social media strategies are enjoying advantages. Indeed, this is the first election cycle which 'Web 2.0" tactics are mandatory rather than merely optional or an after-thought.

Because Google (and the other search engines) efficiently index mostly all the pages within a site, visitors can obviously enter a site via hundreds of different on ramps. While this means the visitor may easily find the information they seek, the organization's time-sensitive objectives might not receive enough attention.

To rise above the noise, the savvy campaigner needs to transmit their message in a method in which people will receive and react to it with a clear and easy call to action.

New Drupal tool

A new module developed by Raincity Studios' Makara Wang will help the many politico sites using Drupal to harness their Google-juice and funnel their visitors to a desired actionable task.

The module is called "Roadblock" - a term which usually denotes a unwanted traffic snarl, but in this case, the roadblock is designed to focus the visitor's participation and funnel them towards a specific action.

Cope 378 Launches New Drupal Site

Raincity Studios’ client, Cope 378, has just launched a new Drupal site called Take Back The Power.

The premise of this site is to raise awareness and create a community voice that will be strong enough to influence and effect the outcome of the BC provincial election in 2009. The goal is to encourage and inform the majority of voters to mark their ballot in 2009 for a candidate that supports the return of all BC Hydro’s operations to public control.