Yahoo! Canada paid a visit to us out here on the west coast last week and held an invite only event at the Opus Hotel in Yaletown. To sum up, the evening was all Panama: Yahoo's upgraded search engine advertising platform, built to improve their search advertising business. It was clear from the beginning that this trip to Vancouver, and their intention at this unveiling of the Panama Project, was concentrated around the sales and advertising. But in having an early peek at things, the interface has a fresh punch, there is some pretty sophisticated geotargeting, wait-time will be cut down to a mere 2 minutes (ish!) for ad approvals, and hey, generating more of a presence on the left coast is a *good* thing - this came up a few times...