Part of the fun of the web is sharing international travel experiences with friends whom you may not have ever met. Not only is sharing travel tips and thoughts online a great way to create a memorable scrapbook of your journey but also serves a tool to encourage cross-border communication as well as practical travel tips.

This was the big idea with The World is not Flat when Lee and Sachi Lefever of social media meme-factory Common Craft took a year off to travel 'round the world, blogging, photog-ing, video-ing, and sharing the flow of social media the whole way 'round (see where with cool Google maps mashup).

Beyond Lee and Sachi's experiences, site visitors were encouraged to share their experiences and truisms discovered along the way. The traveling pair closed the book on the site soon after returning in order to create a permanent artifact of knowledge resultant from the trip. Not only is the site loaded with heartfelt thoughts but also handy tech hacks of making your device arsenal work abroad plus life hacks on saving, planning, packing and getting over culture shock.

The site's beauty comes from the traveler's excellent photos as much as Raincity's clean, understated (even elegant if we say so ourselves) design. Also worth noting is the excellent and easy collaboration between the social media savvy client, our amigos at Bryght, and the RCS squad all working together to make the site a joy to both develop and experience.