Web communities often seem geared for leisure time activities rather than "getting stuff done" in the business realm. However, social networking sites are at least as useful in the business world as for interacting with hobby affinity groups. The China Access site is demonstrative of using the power of a web community to establish international business opportunities through networking and knowledge sharing.

Since it's launch in 2000, 7x7 has established itself as San Francisco's premiere lifestyle magazine, highlighting the best the city has to offer for food, nightlight, arts, fashion and design. While 7x7's print magazine has built a strong readership, featuring profiles of local movers and shakers and mapping out San Francisco's ever changing social scene, publisher Hartle Media wanted transform their website into a vibrant online community.

When Bryght first launched "ready to go" Drupal hosting back in 2004, there wasn't anyone else offering the same sort of product - or commercial Drupal products at all. With two fundamentally different products (shared hosting and virtual private hosting) aimed towards quite different markets with very different needs, the messaging needed to be clear and targeted.

Rhino Records came to the wise fellows formerly known as Bryght for assistance in re-working the venerable Internet destination for a band which defines community participation - The Grateful Dead.

The Rhino team came with a good idea of their goals - mostly based on feedback from the Dead community who waited with bated breath for what would happen next to their beloved band's online presence.

When this venerable publisher of romance novels came to Raincity Studios, they arrived with a deep understanding of their customers and already had a vision of a participatory community in mind.