Web communities often seem geared for leisure time activities rather than "getting stuff done" in the business realm. However, social networking sites are at least as useful in the business world as for interacting with hobby affinity groups. The China Access site is demonstrative of using the power of a web community to establish international business opportunities through networking and knowledge sharing.

When Bryght first launched "ready to go" Drupal hosting back in 2004, there wasn't anyone else offering the same sort of product - or commercial Drupal products at all. With two fundamentally different products (shared hosting and virtual private hosting) aimed towards quite different markets with very different needs, the messaging needed to be clear and targeted.

Rhino Records came to the wise fellows formerly known as Bryght for assistance in re-working the venerable Internet destination for a band which defines community participation - The Grateful Dead.

The Rhino team came with a good idea of their goals - mostly based on feedback from the Dead community who waited with bated breath for what would happen next to their beloved band's online presence.

When this venerable publisher of romance novels came to Raincity Studios, they arrived with a deep understanding of their customers and already had a vision of a participatory community in mind.

SPIN Magazine isn't the first iconic brand Raincity Studios has shepherded into the brave new web world, but is definitely one of the most exciting projects we've ever brewed up.

Much is written about the tricky process of successfully publishing content both in print and on the web while maintaining brand consistency, keeping reader interest and still making revenue. Indeed print and web are different media but with the SPIN project, we've found a comfortable balance by creating a comprehensive online magazine publishing platform.