Kelly Clarkson

Sony BMG

A fan-focused site for a fan-chosen star

Kelly Clarkson
Kelly ClarksonKelly ClarksonKelly ClarksonKelly Clarkson
Launched to mass fame in what seemed like overnight, Ms. Clarkson's career is indeed a story of fan participation from fan votes on American Idol to loyal throngs offering encouragement to explore and expand her musical horizons.

Her new Sony Records site rewards her fans with a rich experience featuring downloadable content, a fresh design - combining organic textures with clean lines - and multiple ways for fans to interact with Kelly and other fans including blogs, fan photo galleries and cool mobile ringtone integration.

The Kelly Clarkson site is part of an ongoing series of Sony Records sites produced by Raincity Studios in coordination with Drupal superstars Lullabot who created a customized Drupal framework for rcording artists. Raincity's Creative Director Mark Yuasa took on theme implementation duties which required some tricky PNG transparency-fu and Scalable Inman Flash Replacement (AKA sIFR) to coax Flash, Javascript and CSS into working merrily together to ensure the site visual consistency.
Sectors:
Entertainment
Services:
CSS Theming
Drupal Theming
Technologies:
CSS
Drupal