Social Media Training for Journalists at CBC
BlogAs the national broadcaster, the CBC has a special place in hearts of Canadians. Growing up in the USA, there is really no equivalent - PBS is well intentioned but just doesn't have the public mind-share the 'Ceeb garners with important documentaries and top-shelf sports coverage. Now that i think of it, the ability to satirize politics and still gets funding tell me that something like the CBC could never exist back home!!
4 days to Open Web Vancouver conference, OpenSocial/Facebook camp, Mozilla Camp
Blog2 jam packed days of technology talks
Pirates Working for the Weekend at SxSW - Raincity Radio
Pod- Stereo 44kHz 112Kbps (CBR) - 19:40 minutes (15.87 MB)
- Add new comment
- Download audio file
- 4059 downloads
- 11 plays
Checking in with Kinzin's Facebook Forays for Kids
Blog
Old School Hockey Sweater Challenge - Olson vs Fergusson!
Since interviewing Michael Fergusson of Kinzin for Raincity Radio a few months back, and hearing his compelling discourse on participatory marketing using the ubiquitous Facebook, I've worked hard to soften my cynicism about the pervasive community aggregator.
I am (shockingly) a bit serious about how i spend leisure time and tend to think of Facebook applications as obnoxious (albeit well-meaning) hugs, squirts, pokes, trivial nonsense which requires an "ignore" to avoid participation.
The other day at Moose Camp, I caught up with Megan Cole - a Canadian classic, she's a social marketeer and my predecessor at RCS who convened a session (symposium) about Social Media marketing.
After i told her about my nutty holidays past when i invited all my brothers and families to my place in North Van, and mass photo hysteria which ensued, she told me about the new Kinzin Facebook app which has got me thinking ....
Marketing Normalness and Togetherness - Raincity Radio
Pod- Stereo 44kHz 112Kbps (CBR) - 21:13 minutes (17.14 MB)

Participatory marketing maven Michael Fergusson, Founder and Leader of family network, Kinzin visits with Dave O in the Raincity Studios 'sky grotto' to discuss the very popular "Are you Normal" Facebook app.
Among anecdotes, they explore demographics distributed across ages and countries, and share tips for telling your story effectively for maximum PR benefit.
Thanks to (former RCS Marketing Champion) Megan Cole, RCS Intern Smith Milner and the Jerry Garcia Band with Mission in the Rain via Archive.org.
- 2 comments
- Download audio file
- 2592 downloads
- 34 plays













