Web communities often seem geared for leisure time activities rather than "getting stuff done" in the business realm. However, social networking sites are at least as useful in the business world as for interacting with hobby affinity groups. The China Access site is demonstrative of using the power of a web community to establish international business opportunities through networking and knowledge sharing.

Not the first time Raincity Studios has teamed up with New Media BC to promote the remarkable activities going on in TechCouver - this time together they produced an award brand and program to celebrate new media achievements as chosen by the people!