Crafting Web Communities

Participatory marketing maven Michael Fergusson, Founder and Leader of family network, Kinzin visits with Dave O in the Raincity Studios 'sky grotto' to discuss the very popular "Are you Normal" Facebook app.

Among anecdotes, they explore demographics distributed across ages and countries, and share tips for telling your story effectively for maximum PR benefit.

Thanks to (former RCS Marketing Champion) Megan Cole, RCS Intern Smith Milner and the Jerry Garcia Band with Mission in the Rain via Archive.org.