Old School Hockey Sweater Challenge - Olson vs Fergusson!

Since interviewing Michael Fergusson of Kinzin for Raincity Radio a few months back, and hearing his compelling discourse on participatory marketing using the ubiquitous Facebook, I've worked hard to soften my cynicism about the pervasive community aggregator.

I am (shockingly) a bit serious about how i spend leisure time and tend to think of Facebook applications as obnoxious (albeit well-meaning) hugs, squirts, pokes, trivial nonsense which requires an "ignore" to avoid participation.

The other day at Moose Camp, I caught up with Megan Cole - a Canadian classic, she's a social marketeer and my predecessor at RCS who convened a session (symposium) about Social Media marketing.

After i told her about my nutty holidays past when i invited all my brothers and families to my place in North Van, and mass photo hysteria which ensued, she told me about the new Kinzin Facebook app which has got me thinking ....