Despite the breathy post title, Raincity staffers DID NOT pose for the cover of the newest tome from romance-centric publisher Harlequin, however the RCS team DID build the new eHarlequin Community.

Less than a week since launch, the fresh participatory marketing endeavor is already bustling with activity and humming along to enthusiastic reviews.

The details of the myriad new features and the tricky customizations crafted within a compressed time-line (along with the big strategic vision of the project) are summed up in the eHarlequin Portfolio entry.
However, what was most interesting from my vantage point was how quickly the participation started on the live site.