SPIN on the Apple iPhone Demo - Raincity Studios' work "In the Wild"

DaveO
2008
19
09
created on Fri, 2008-09-19 10:12 Spin on the apple iphone demo video

When Raincity Studios crafted the SPIN magazine site, we didn't expect to see it appearing anywhere aside from well, ... SPIN.com. However, this online music magazine turned community has popped up all over the place.

Anecdotally, i noticed it on screens at SXSW but that's no huge surprise since SPIN was there, ... but when i saw SPIN in a video showing off those new schmancy Apple 3G iPhones (recently released in Canada), I almost sneezed out my coffee with surprise!

The Steve Jobs-esque narrator (well he's wearing a black, mock turtleneck anyhow) was showing the myriad features and then *Wha-zam!* right on the web browser was our familiar project - SPIN - looking just fine in the iPhone screen.

the black clad apple narrator

As it turns out, the iTouch demo includes SPIN as the example page too demonstrated by another black-clad Apple-ite.

Sure exposure like this is just a fleeting moment of glory and fun, (and no, i don't think a mystery box of goodies is coming from Apple anytime soon ;-)). However, it is nice to see Raincity Studios work "in the wild" doing it's job of communicating to audiences and looking good while doing so.

Props to my colleagues who did the heavy lifting and cheers to SPIN and Apple.

I wonder...

I wonder if there has been an increase in traffic to the website as a result of the exposure. Lucky ducks.

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