Raincity Studios and Mozilla Foundation deploy upgraded SpreadFirefox community

When the Mozilla Foundation and Raincity Studios started discussing ways to expand the reach of the (most excellent) Firefox web browser, we were quickly excited and came on-board.

From the start, we collaborated closely to devise sustainable and effective tactics to get the word out through community driven initiatives with the aim of Spreading Firefox.

With the passionate community of Firefox enthusiasts eager for more community interaction, and Drupal already established as the content management system, the scenario was ripe for success.

There were no shortage of ideas to promote the browser, but there was a need to organize opportunities and create a true web destination at which at efficiently share ideas.

The collaboration manifest itself in features like organic groups for like-minded volunteers, as well as a interface face-lift and general Drupal tune-up, tire change, and lube/oil/filter - so to speak.

The resulting site encourages coders, marketers, and enthusiasts of every stripe, to promote the software to their friends, relatives, on campus, at work, ... whatever, wherever ... by drawing from a library of messaging documents, talking points, and a batch of buttons.

Read more at the Spread Firefox Portfolio listing.

As an aside ... I recall an idea put forth by writer, copyright reformer (and Canadian), Cory Doctorow in his Craphound podcast that each Thanksgiving, when geeks go visit their parents etc. , they perform an upgrade to the newest version of quality open software including Firefox, media player Miro, Neo Office and so on. Doing so will help transition the regular people away from proprietary software and improve their Internet experience to be sure. Not unlike the public mandate to check fire alarm batteries each daylight saving time change.

BTW, Cory is reading from Bruce Sterling's seminal book "The Hacker Crackdown" about the early days of the Telco industry and the fight for the rights on the Internet - most educational and excellent).