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Wed, 2005-07-06 16:00 URL:

www.aeropod.ca Client's needs:

Dean Jackson needed a suitable showcase site for the Aeropod, his luxury custom furniture product. In addition to showing off the Aeropod in it's best light, the new Aeropod.ca needed to work for Dean rather than against him. Easy content updating and high search engine ranking were prominent requirements.

The challenge for this project came in representing the aesthetic character of the Aeropod itself in every aspect of the site design.

The product itself finds it inspiration in classic luxury automobiles so we decided to carry that spirit over to the site design as well.

We chose graceful curves rather than hard angles to accentuate the Aeropod form. The black, white and grey palette was chosen to push the lush colour of the sculptural pieces to the fore. The stylized serif typeface completes the sense of black-tie elegance we hoped to convey.